Interpersonal Frequency (IF) is a communications, web development and strategic technology advisory firm that brings innovative data and quantitative techniques to communications technology development for corporate, government and nonprofit clients. Our expertise is finding the intersection of effective, elegant website design and complex insights gathered from data analysis, including leveraging predictive algorithms and simulations. Our software tools and skills allow us the rare ability to review and compare the (brand) message and its effectiveness across all online message platforms and points of consumer impact. Working with us often means beginning with a Voice of Customer analysis, during which we survey a random sample of your users to immediately get to the heart of which aspects of your website are working well, and what needs to be improved.
Our skill is in helping clients build websites that create vibrant communities and networks of advocates – supported by empirical and theoretical research into human communication networks and data analysis. This allows us to use media to authentically engage communities—which we understand as networks of people—within context-rich environments. Among our strengths as a consulting service is the capacity for brand definition, strategic planning, project management and technical implementation, impact assessment, and community building efforts. The key: we don’t think in terms of consumer segmentations; we understand consumers in context-specific networks.
From traditional media and websites to the viral dynamics of social networks and online media, we can help to tailor a message that will resonate with a targeted audience; promote that message through numerous platforms and channels; monitor and optimize responses and results; compare and contrast the effectiveness of different platforms or methods of outreach; and even develop unique and customized tools to suit the specific requirements of a highly distinctive client. We don’t simply build a website and hand it off, we help you craft and design every aspect of the website and the user experience so that it’s as useful as possible for both you and your end users.
We help organizations navigate and monitor their promotional and communications efforts to better identify, understand and reach a targeted audience; to compare parallel methods with cost, time and power; to effectively maximize effort; and to eventually be able to accurately predict outcomes.
We not only create big ideas; we have the experience, the passion and the unique analytic capability to communicate them, and make those ideas actionable through beautiful design. We are guided by the belief that communication is not experienced in a linear fashion, but a cumulative one. In essence, IF creates the shortest distance between two points of view.