Do you know how successful your citizens are when using your digital government website? Every government website editor should have data that’s truly useful and relevant to its citizens’ needs. If your public-sector organization is relying solely on Google Analytics, chances are that you may actually be getting the opposite.
Metrics like page views, bounce rates, and session duration simply aren’t that helpful. The most successful government websites rely on different metrics: namely purpose of visit success and satisfaction. They know why citizens come to their website and whether or not they accomplished what they set out to do. Our statistics show that only about half of the users visiting government websites are completing the purpose of their visit.
Your government website and your citizens deserve better. And thankfully, there are analytics tools that can tell you what you most need to know.
In this white paper, you’ll learn:
- What barriers your citizens may encounter on your current website
- Why Google Analytics alone can’t tell you how well your website meets citizens’ needs
- Which specialized analytics tool is most valuable for your website
- What current data might say about your website’s performance