Content is essential to your users’ experience on your municipal website. Even if your site is beautiful and high-tech, you won't serve your users’ needs successfully if your content is poor quality. To be a sector-leading website, you need sector-leading content.
Managing the entire content creation process for website redesign or rebuild can seem daunting. But when you take a content-forward approach and start content work early, you’re much more likely to create high-quality content that lets your site live up to its full potential.
In this white paper, you’ll learn:
- Why a content-forward approach will empower your website
- How to cultivate a quality content mindset
- What content tools and training you need the most
- When to augment your content team with outside help