Content & UX Strategy

Thanks to our Voice of Citizen® and Voice of Patron® analytics platform, our Content & UX Strategy team is also able to make sure that their targets and recommendations are backed by real data from the more than 15 million people who use I.F. platforms every day. We can create solutions that we know will work not just because of the best practices and expertise we use to build them but also because of our unique data-backed insights into how users actually interact with public sites.

Learn more about Voice of Citizen® and Voice of Patron®, our proprietary research tools.

Our user-centered design process helps us create online experiences that work equally well for internal stakeholders and first-time visitors. We work with our clients to adopt a user’s point of view at every stage of the process, from our discovery of a site’s challenges and opportunities to the final visual design.

Our design team gears their aesthetic to support user success, incorporating best practices, unique lessons learned, and repeated testing in every project. The resulting sites not only look fresh and modern but also support a streamlined, low-friction experience for the people who rely on them.

We also recognize the integral role that content plays in the success or failure of a site. Our content-forward approach looks at clients’ real-world content needs and assets from the earliest stages of our process. We also provide our clients with proven methods for getting web content teams organized, streamlining their systems and governance, and incorporating best practices for content creation and maintenance within the evolving ecosystem of their site. By weaving content strategy and training throughout each phase of our project cycle, we keep content, information architecture, and design working in harmony and avoid the late-stage content bottlenecks that can plague site rebuilds or new feature launches.