Port of Tacoma

Helping a large port authority meet the competing needs of diverse audiences and better respond to competitive challenges

$3B

Economic activity generated by the port

1,000

Pages of content migrated by I.F.

2,700+

Mapped acres of port real estate

Special Features:
Drupal 7

Drupal 7

Fulcrum Hosting

Fulcrum Hosting

3rd Party Integrations

3rd Party Integrations

Data Feeds

Data Feeds

The Port of Tacoma (Washington) is one of North America’s largest maritime ports, providing vital connections to transport food, clothing, cars, and other cargo to destinations around the globe. The public agency serves a variety of distinct audiences, ranging from customers and business partners to local governments and community members, and the organization struggled to balance the digital needs of its diverse user groups. Additionally, the port industry was growing increasingly competitive, and the Port was looking to better market its services and capabilities to bring more jobs and investment to its community. After launching a new brand identity and adopting a strategic plan, the Port partnered with I.F. to build a robust, customer-focused website that would help it better compete in a competitive market, meet the needs of its diverse user base, and simplify content entry and maintenance for Web editors. 

Data-driven design and custom integrations to better serve users   

I.F.’s Voice of Citizen provided deep insights into what the Port’s various audiences expected to find and needed from the website, while usability testing guided the design of the user experience. The resulting website featured a clean, simple design that highlighted the Port’s competitive advantages and followed the new brand guidelines, and a streamlined navigation to quickly guide the diverse user groups to the right information. 

The project also involved integrating several external data feeds and technologies to replace previously manual processes and provide enhanced functionality. These included the Port’s GIS (mapping) system to create interactive maps to market Port properties for sale or lease and highlight public access sites, as well as the vessel location system to populate the searchable vessel schedule. A custom procurement page simplified the process to advertise and manage procurements, while searchable databases gave customers access to resources that were previously only available as printed materials. 

Success factors 

  • Custom integrations with several external data feeds and technologies  
  • Replace manual content entry with automated processes  
  • User-focused navigation
  • Mobile-friendly, responsive design and functionality