Voice of Citizen® & Voice of Patron®

The Right Data

Public organizations generally rely on Google Analytics to provide relevant statistics about users. While knowing pageviews and bounce rates can provide helpful insight, it doesn’t get to the heart of what’s working on your website, what’s not, and where to effectively intervene. 

Do you know what your community thinks of your website? What they can do with ease? Where they get frustrated? Voice of Citizen® and Voice of Patron® not only assess the success of your website, but also recommend free and low-cost ways to keep it useful, accessible, and alive.

What makes Voice of Citizen® so useful for government needs? 

  • How it works. Voice of Citizen® and Voice of Patron® use a sophisticated survey platform to ask a statistically valid representative sample of your users a handful of carefully crafted questions. We combine this qualitative data about your users’ needs with quantitative clickstream data (user behavioral data as they interact with the website) to create a full picture of how your users interact with your site.
  • Its benchmarking capabilities. Because Voice of Citizen® and Voice of Patron® are installed on sites across the country, we can also benchmark your data against an extensive database of similar online users for best practice recommendations.
  • Its usability on nearly any website. We use Voice of Citizen® and Voice of Patron® for our website redesigns to understand how users are interacting with an unoptimized website. After launch, we follow the data to see how our changes impacted communities and where we can fine-tune for even better results. It can even be applied to third-party integrations like payment portals.

Voice of Citizen


Plug into the most powerful analytics platform designed specifically for government agencies.

Voice of Patron


Understand what patrons are looking for from your digital presence — and who is missing out on the services you provide.