Are essential services buried under departmental labels?
NEEDS ASSSESSMENT
Is your website really meeting the needs of your community?
Local governments invest significant time and budget into their digital platforms — but without a clear data, it’s hard to know whether your website is truly working for the people it’s meant to serve.
Do community members still call or email for information that is already online?
Do search engines return confusing or duplicate results for your content?
Do you know the underserved groups struggling to access your site?
What can our User Experience (UX) Strategy Services do for you?
Discovery
Understand how your community interacts with your site.
I.F. can run focus groups, analyze site performance with Voice of Citizen® surveys, audit accessibility against WCAG 2.1 AA standards, and build a detailed gap analysis for your digital presence.
Definition
Need help developing a task-based navigation to replace department-driven menus? Ready to inventory troves of content?
We help you reimagine information architecture and content strategy so your site reflects how people actually search and complete tasks.
Design
Translate strategy into user-centered, mobile-friendly visual design systems.
Our approach includes developing wireframes and interactive prototypes, applying inclusive and responsive design principles that can be tested with real community members.
Optimization
Let us make your services more discoverable and intuitive with SEO and content support.
Whether it's optimizing metadata with clear titles, analyzing search behavior, or improving labeling and tagging strategies, we can increase your site's searchability.
Training
UX investments last through training and governance.
We can equip your staff with accessibility and UX maintaince toolkits, while establishing governance frameworks with editorial workflows and review cycles.